Acknowledgments
A great many people are responsible for helping prepare this book. My coauthor Jeff Leeson brought clarity and structure to the project and I am grateful for his talent and involvement. Jossey-Bass editor Kathe Sweeney was supportive from the start, as were Natasha Nicholson and Heather Turbeville of the International Association of Business Communicators (IABC).
I thank my cousin Jeffrey Chernoff for lighting the initial spark that triggered my fascination with the world of news. As youngsters, Jeffrey and I would pretend we were newscasters and record ourselves on his tape machine as we read the daily paper aloud. We still have a hearty laugh when we recall announcing one story from the front page of the Montreal Star about "ruptured ...
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