When the Headline Is You: An Insider's Guide to Handling the Media

Notes

Introduction

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Chapter 1: What Is News?

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Chapter 2: You Are the Story

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Chapter 3: How to Admit Bad News

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Chapter 4: Crafting Compelling Messages

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Chapter 5: Delivering Your Message

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Chapter 6: When the Going Gets Tough

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Chapter 7: Twenty What-Ifs

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^[1] Buffet, W. "Quotations on Trust." http://www.trustispower.com/quotes/quotes.htm#biz_ldrs. 2009.

^[2] Broder, D. S. Behind the Front Page: A Candid Look at How News Is Made. New York: Simon & Schuster, 1981.

^[3] Don Henley. ...