Foreword
During my two decades in corporate communications, I have not seen the financial and business community facing as skeptical a public as we are today. The world of news and information is fast-moving—no sooner done than said, in fact. As the executive who heads global external and internal communications and public relations activities for the Ford Motor Company, I see a press corps more probing than ever. Jeff Ansell's new book When the Headline Is You is a timely and invaluable must-read not only for public relations and communications professionals but for anyone in business, government, or the nonprofit sector dealing with a roused public and emboldened media—both "old" and "new."
No one argues more forcefully than Jeff Ansell that ...
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