You are previewing When Talent Isn’t Enough.
O'Reilly logo
When Talent Isn’t Enough

Book Description

Too many creative professionals focus too much on their artistic abilities and too little on their business interests. In When Talent Isn't Enough, self-employed copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today's most prominent creative leaders to help you thrive while self-employed.The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner.When Talent Isn't Enough offers extensive, practical, and easy-to-apply business advice for writers, designers, and other self-employed creatives who want to: Select a viable business model Market themselves alongside seasoned pros, in-house talent, and established agencies Understand the legalities of doing business Overcome challenging situations with clients Embrace self-promotion as a solo professional Cultivate lasting client partnerships Improve their innate abilities and expand on their skill sets Run a profitable, fulfilling businessWhen Talent Isn't Enough provides the foundation that any writer, designer, illustrator, or Web developer needs to create lasting success as an entrepreneur.