When Talent Isn’t Enough

Too many creative professionals focus too much on their artistic abilities and too little on their business interests. In When Talent Isn't Enough, self-employed copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today's most prominent creative leaders to help you thrive while self-employed.The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner.When Talent Isn't Enough offers extensive, practical, and easy-to-apply business advice for writers, designers, and other self-employed creatives who want to: Select a viable business model Market themselves alongside seasoned pros, in-house talent, and established agencies Understand the legalities of doing business Overcome challenging situations with clients Embrace self-promotion as a solo professional Cultivate lasting client partnerships Improve their innate abilities and expand on their skill sets Run a profitable, fulfilling businessWhen Talent Isn't Enough provides the foundation that any writer, designer, illustrator, or Web developer needs to create lasting success as an entrepreneur.