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When Millennials Take Over by Jamie Notter, Maddie Grant

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2. Generations

If you are eager to dive into the four driving principles for success in our changing environment, please, go for it and head straight for Chapter 3. Digital, Clear, Fluid, and Fast are central to the future of business, and if we can get you to run with those ideas, then we will have done our job.

We do believe, however, that the most effective solutions in the future of business will be connected to today’s unique historical context, so in this chapter we explore where all this change is coming from, and that means we should pause for just a moment and talk about everyone’s favorite topic: generations.

We can guess what some of you are thinking:

Generations? Really? Haven’t we heard enough of this generational hype? It’s ...

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