Notes

14.1. Introduction

[]

[] Kesmodel, D. "For Fortune Brands CEO, Loss Is Win." Wall Street Journal, Apr. 11, 2008, B7.

14.2. Chapter 1

[]

[] McKee Wallwork Henderson Advertising. "The Four Horses." Self-published, n.d.

14.3. chapter 2

[]

[] Collins, J., and Porras, J. Built to Last. New York: HarperCollins, 1994, p. 3.

[]

[] "McDonald's Punished After U.S. Sales Come in Flat in Dec." USA Today (Jan. 28, 2008). Retrieved June 17, 2008, from http://www.usatoday.com/money/companies/earnings/2008-01-28-mcdonalds_N.htm.

[]

[] Hamel, G., and Välikangas, L. "The Quest for Resilience." Harvard Business Review, Sept. 1, 2003, 2.

[]

[] "Dell Raises New Fears About PC Market." Wall Street Journal, May 28, 2001, A3.

[]

[] Lawton, C. "A Look at Dell's Bottom ...

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