6.4. Loss of Nerve Is a Wake-Up Call
They say pain is a gift, for without it we wouldn't know when we were ill or injured. Loss of nerve can serve the same function in a struggling company. The authors of the Deloitte study say, "When a company comes out of the starting blocks like a rocket, its leaders tend to get seduced by their success. They believe they have invented a growth engine that will go on ad infinitum. The best thing that can happen to these fast-starters is a non-terminal but major problem to knock them back to reality."[]
A loss of nerve is nothing to be ashamed about. It's common when growth stalls, even for large multinationals. Coke, recognized by Marketing magazine in 2001 as "Brand of the Century," has struggled with the ...
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