About the Author
Steve McKee is the president and cofounder of McKee Wallwork Cleveland, a full-service marketing communications firm that has twice been awarded the American Marketing Association's Effie Award, one of the industry's highest honors. He learned his craft working at a handful of some of the best-known advertising agencies in the world, including NW Ayer, Della Femina, and a division of McCann-Erickson Worldwide.
Steve has been published or quoted in the New York Times, USA Today, Advertising Age, Adweek, Investor's Business Daily, and the Los Angeles Times, as well as in dozens of regional and local newspapers and magazines throughout the United States. He has appeared on CNBC, ESPN2, CNNfn, Bloomberg radio, and network television ...