Foreword
I served at Procter & Gamble (P&G) from 1977 to 2010—more than half my life. One of the great benefits of my tenure was being immersed in, and surrounded by, the core values and purpose of a nearly 174-year-old company. P&G’s purpose focuses externally and strategically on consumers’ needs and wants...and on brands, products, and innovation to improve consumers’ lives. The values are important because they guide our behavior with all stakeholders...and each other.
R.R. Deupree, who led the company through the 1930s’ depression and through World War II, used to say that if you leave P&G’s money, its buildings, and its brands but take away its people, the business will be in real jeopardy. But if you take away the money, the buildings, ...
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