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When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies by Andy Butcher, Rick Tocquigny

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30. Samih Sherif

Few people have had as much opportunity to see how Procter & Gamble (P&G) applies its famed, unwavering core values up close in exacting business environments as Samih Sherif.

Born in 1925 in Palestine, under the British Mandate, and holding an almost legendary status within the company, the former Group Vice President had a hand in virtually every distributorship, every joint venture, every new brand introduction, and new market opening from Chile to China over the 31 years of his career. As long-time leader of the Export and Special Operations Division (E&SO), headquartered in Geneva, Switzerland, Sherif not only pioneered the rapid globalization of the company’s business into new markets in Asia and the Far East, but continued ...

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