When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies

29. Jose Luis Quintero

This is how deeply Jose Luis Quintero wove into his life the values he learned during his career with Procter & Gamble (P&G): They drove him to leave the company. After more than 20 years’ service, spanning the divergent specialties of manufacturing and human resources leadership, in which he was posted to three other countries, his next assignment was to another overseas one. But personal circumstances demanded that he remain in his native Mexico. “What I am most grateful for about the years that P&G gave me was the opportunity to learn the importance of values and, many times,” he says, “having to make an unpopular, even controversial decision for the sake of doing the right thing.” While he had enjoyed his P&G career, ...