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When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies by Andy Butcher, Rick Tocquigny

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27. Bob Wehling

It takes a clear compass setting and a strong rudder to keep a boat on course through shifting tides. Bob Wehling knows that well from having helped steer Procter & Gamble (P&G) through the peaks of global expansion and the troughs of adverse publicity in his 41-year career with the company. Both opportunities and challenges require a steadfast commitment to underlying values and principles, even as the way these fundamentals are played out, he says.

Take P&G’s expansion into the Middle East and then the former Soviet Union, following the collapse of the Iron Curtain. “One of the issues we had to face, over and over again, was when our corporate values and principles differed from the values of the country we were entering. There ...

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