When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies

15. Brad Casper

Like high-wire walkers, transformational leaders must be able to balance two sides to successfully navigate the thin line across a chasm of change. They need to be enough of an outsider to see things in a new way, and enough of an insider to know how to communicate those insights effectively to people potentially threatened by change. Brad Casper, a Procter & Gamble (P&G) employee from 1985–2001, mastered this navigational art in his nine years leading some of P&G’s noted expansion in Asia. There he developed the nature of what he calls being a “cultural chameleon,” characterized by an ability to blend in and practice situational leadership in new situations and new cultures. That Casper thrived so long in a region that had previously ...