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When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies by Andy Butcher, Rick Tocquigny

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9. Mike Clasper

Individual personality is an important part of leadership, but it is most fruitful when it’s matched with shared principles. Call it the “me-plus-we” equation. That balance epitomizes the varied careers of Mike Clasper, who credits that formula to his 20-plus successful years with Procter & Gamble (P&G), despite being a non-American who never served time stateside in the organization.

The critical need for a marriage of vision and values became clear to Clasper when he was appointed Head of Global Homecare for P&G. All his prior experience had been in Europe. He assumed the global role, convinced of the need for a broad view of the business. These, he knew, may “not necessarily be the best decisions for the American homecare business ...

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