1. Core Values Can Be Strategic
Open a newspaper, turn on the television news, or flip through any number of Internet sites, and it won’t take you long to find the stories of individuals, families, communities, and whole companies that have lost their way in the frantic chaos of existing and doing business these days. From the shifty ethics of giant energy companies to the shaky doings of a few media companies, some people just don’t seem to be anchored in values. Worse, companies that think they should make it often don’t. What went wrong? More than likely, they have gotten turned around on their path toward success because the principles for the way they did business weren’t driven by their core values.
What are core values? They are the tenets ...
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