When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies

Appendix

Core values are indeed strategic. The conclusions from the many voices featured in this book are not merely subjective views. They are echoed in the quantitative research findings that are gleaned from the input of more than 1,000 Procter & Gamble (P&G) alumni from around the globe. This research was designed and analyzed by Robert Petrausch, Ed.D, Columbia University, Associate Professor of Mass Communication at Iona College and a 25-year veteran of corporate communication roles within leading companies. Dr. Petrausch and his colleagues at Columbia, including Victoria Marsick, Ph.D., Professor of Education and Codirector of the J.M. Huber Institute for Learning in Organizations at Columbia University, have been pivotal to understanding ...