What’s Your Story?: Storytelling to Move Markets, Audiences, People, and Brands

Chapter 12The Storyteller's Toolbox

"From religion to philosophy, from alchemy to chemistry, from legend to history, the social organization of knowledge changes as a new elite comes in to challenge the old authorities. But this movement is not simply a linear and one-directional shift toward increasing rationalization and demystification; when the rational historian has come in to take away authority from the mystical and tribal bard, the artist has returned to create new forms of expression to resacrilize, re-enchant, remythologize."

—William Irwin Thompson

"Telling the proper stories is as if you were approaching the throne of heaven in a fiery chariot."

—Baal Shem Tov

"There have been great societies that did not use the wheel, but there ...