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What's Stopping You: Why Smart People Don't Always Reach Their Potential and How You Can, 2nd Edition by Robert Kelsey

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9

STRATEGY AND TACTICS

Objectives, strategy, tactics. That’s our order at Moorgate when planning a PR campaign. And it seems perfectly applicable as a route for execution when developing achievement motivation in individuals with a high fear of failure. So with the objectives written, we need to move to the next stage: establishing our “strategy,” although this immediately presents us with a problem. What – exactly – is a strategy?

The dictionary definition states it is the “art or science of the planning and conduct of a war,” which is helpful but too broad for me and, I suspect, many recovering High-FFs. We can be easily put off by ambiguities, with even the meaning of a word sometimes enough to halt our progress. And while many books have ...

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