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FUNDING, BOOTSTRAPPING AND PARTNERSHIPS
Of the traits for entrepreneurial sustainability I described in the previous chapter, one will strike many as counter-intuitive: funding. Virtually all of the “let’s start a business” literature – often handed out for free by banks or grants authorities – will state that new enterprises must be well funded. Of course, money is the oxygen of any enterprise and running out of it is an obvious calamity, especially for the High-FF who may be mentally trying to sabotage themselves from the start. Yet the “strong backing” mantra repeated by most small-business advisors may lead many High-FF small or new business owners into what could be an equally painful fate: the python-like grip of the venture capitalist. ...
