Towards Strong Partnering
In his book, Let’s Go into Business Together (2001), Azriela Jaffe states strong communication as the “platinum rule” for a successful partnership, which of course sounds obvious until we try and put it into practice. In my case, I was so busy trying to get my own points across – inwardly shouting “listen to me, listen to me” – that I had no time or inclination to listen to them.
Not for the first time, Jaffe approaches partnerships as if they are a marriage. He suggests that, like all intimate relationships, partnerships begin with a romantic phase with giant helpings of harmony, compromise and charm. Both partners are trying to look and act in ways the other will find attractive, and the tendency at this stage is ...
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