What's Stopping You?: Why Smart People Don't Always Reach Their Potential, and How You Can

Terror Is Unavoidable

Sustainable entrepreneuring is, therefore, a long way from the swashbuckling land of heroes often described. It requires hard graft over a long period, strong organizational skills and grounded salesmanship. What it does not require is genius or headless bravery or, importantly, uniquely High-AM traits such as over-confidence or blind optimism. Gerber’s E-Myth … concurs with this view, making this an important book for the recovering High-FF entrepreneur. He states that tales of women and men defying all odds to win fame and profit are rarely true and are a false god for those pondering a start-up business. The real story is the initial spark of entrepreneurial excitement dissolving into “terror, exhaustion and misunderstanding”. ...