Be Different
Of course, without realizing it I’d hit upon a key strategic concept when starting a business: differentiation – a concept that works just as well for individuals.
“Specialization lines up where the world is going,” says renowned corporate strategist Jack Trout in his book Trout on Strategy (2004), stating that we should offer a key “point of differentiation” from others (including our peers) to establish our brand in the customer’s (or our boss’s) mind.
What are the trends in our area or targeted area, including our career or company? Where is that world heading? What is done badly? Why? How can it be improved? What are the barriers to this improvement? What role can we play? Do we want that role? If yes, what’s our strategy for ...
Get What's Stopping You?: Why Smart People Don't Always Reach Their Potential, and How You Can now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
