What's Stopping You?: Why Smart People Don't Always Reach Their Potential, and How You Can

A Strategy Based on Strengths and Opportunities

So the obvious strategy emerged – focus on my former area of corporate banking using my strong journalistic skills as bait for those now struggling to execute their own PR. And the fact I had no track record in PR was irrelevant given my other experiences – in fact, given how poorly the existing PR agencies had performed in this area, it was an advantage.

A clear weakness, however, was my eroded contact base – a major failing for a PR. Yet having identified this as a weakness, I was able to direct my early tactics in that direction. I contacted the few people I still knew in London and wangled meetings just to discuss the PR idea. I also accepted any offer to attend conferences or drinks parties ...