The SWOT
So how do we determine the right strategy? As stated, we must tailor our strategy to our strengths and weaknesses, so these need to be assessed. One method we use for our clients is to first undertake a SWOT (strengths, weaknesses, opportunities, threats) analysis, which we add to the Campaign Plan. SWOTs are also advocated by Harvard Business School, no less. Its book Strategy (2005), which again invokes the war analogy – states that even the best battle plan is useless unless commanders understand whether their soldiers can carry it out. And this needs to take strengths and limitations into account.
From the SWOT we usually find that the strategy becomes clear, as it will tell us about our readiness for execution, our knowledge regarding ...
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