What's Stopping You?: Why Smart People Don't Always Reach Their Potential, and How You Can

Strategies Are Not Always Obvious

As a bridge between the objectives and the executable tactics, the strategy is therefore vital. For military planners trying to achieve their objective (victory), one strategy could be to execute “total war” – attacking by land, sea and air. This may seem like an obvious strategy in war, but it isn’t. Alternative strategies could be to wait for an opponent’s onslaught or operate a guerrilla campaign in enemy territory (yet even here we can see tactical language slipping in). So a strategy of “total war” may lead, tactically, to the employment of company A – backed up by warship B and air squadron C – to storm beach X in month Y.

At Moorgate we have found that settling on a strategy for the client can be the most ...