Company Failure Is a Transformed Concept

And failure from the perspective of a company is a transformed concept. Tom Peters is perhaps the best known company guru of all. In his well-known book In Search of Excellence (written with Robert H. Waterman Jr. in 1982) he quotes senior industry figures such as the heads of Johnson & Johnson and engineering giant Emerson extolling not just the benefits of failure but its absolute requirement as an experience for leadership.

In fact, finding successful company executives promoting the virtues of failure is easy. They all seem to love talking about it:

“Success is not built on success. It’s built on failure. It’s built on frustration. Sometimes it’s built on catastrophe” – Sumner Redstone, majority owner ...

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