“Attribution Theory” and the “Locus of Control”
But the psychologists weren’t finished. In the late 1980s Bernard Weiner, a cognitive psychologist at the University of California, published his “attribution theory” to explain the emotional and motivational aspects of academic success and failure.
From Weiner’s work it becomes clear that our frame of mind makes a major difference. Those with a positive frame of mind (our High-AMs) attribute their successes to their own abilities. Meanwhile, they attribute their failures to a lack of effort or a need to acquire new skills. And those with a negative frame of mind (our High-FFs) attribute their successes to the fact the task was easy or that they were lucky, and their failures to their innate lack ...
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