Self-Help Books Aimed at High-FFs
Evans’s book was aimed at an academic audience, although it produced a strong personal response in me. Secretly, self-denyingly – but absolutely – I was a High-FF. I feared failure and acted accordingly, whether this was with immediate tasks or life choices. This was true in my careers but had a resonance in every aspect of my life and certainly my academic failures as a child.
Yet Evans’s book had been published in 1975 (I’d found my copy in a small-town second-hand bookshop) with the experiments on motivation going back to the 1960s. So why had all the “how to succeed” literature I’d gorged upon over the years not addressed the fundamental issues exposed by the experiments, not least the inappropriate goal-setting ...
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