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Why Your Company Must Have a Design Culture
Take a broader view of great product design--and promote culture and processes that help you create winning designs over and over again!
Robert Brunner Stewart Emery Russ HallISBN: 978-0-13-706165-5$1.99
The Role of Marketing in Launching New Products
Maximize your new product’s chances of success by optimizing the role of marketing throughout the entire product development process.
Phil BakerISBN: 978-0-13-706116-7$1.99
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