ABOUT THE AUTHOR

Robert J. (Bob) Herbold is the managing director of the Herbold Group, LLC, a consulting business focused on profitability, strategic, and operational issues. Herbold also serves on the board of directors of Agilent Technologies and of Neptune Orient Shipping Lines.

Herbold joined Microsoft in 1994 as executive vice president and chief operating officer, retiring in 2001. During his tenure in that position, he was responsible for finance, corporate marketing, market research, manufacturing and distribution, information systems, human resources, and public relations. During his seven years as COO, Microsoft experienced a fourfold increase in revenue and a sevenfold increase in profits. From 2001 to 2003, Herbold worked half-time ...

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