CHAPTER 5
MOTIVATION AND INSPIRATION
WHAT IT'S ALL ABOUT
- How to motivate without money
- The ingredients of motivation
- Inspirational leaders
- Ways of keeping everyone involved
- A desire to impress is a strong motivator
A leader can make the most tactically brilliant decisions but it will mean nothing unless he or she can persuade everyone around them to commit all of their energy and ability into making the decision happen. Motivating followers is a difficult challenge for many leaders, some-times because motivating people does not come naturally to them, but often because sustaining a level of motivation can be an utterly exhausting exercise.
MONEY DOESN'T MOTIVATE
Before we start on motivational techniques, let's start by exploding a myth. One ...
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