CHAPTER 4
COMMUNICATION
WHAT IT'S ALL ABOUT
- The difference between big talk and little talk
- The importance of integrity and consistency
- How to earn the right to be heard
- Why the stories people tell matter
- How to succeed in public speaking
A leader should never underestimate the impact their words (and actions) have on the people around them. The jobs, and future, of employees depend on decisions made by the leader, which means that employees will be listening closely to everything they say and watching everything they do. And yet many leaders consistently fail to give enough time or attention to the way in which they communicate.
There is little about being a good leader that has nothing to do with communication. Some would argue that communicating ...
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