INDEX

Symbols

5 Whys 151, 171, 181, 204

7S framework 84 Henderson, Bruce 79

A

Ansoff matrix 160

Apple 610, 16, 17, 19, 26, 73, 77, 91, 97, 98, 133, 163, 166, 179, 180, 194

Ashridge Mission Diamond 98, 99

B

BCG 7981, 93, 105, 243

Best practices 211

Blue Ocean Strategy 110

Bounded rationality 218

British Airways 94, 104

C

China 43, 44, 46, 47, 50, 51, 102, 133

Christensen, Clayton 132

Churchill, Winston 107

Cisco 93

Coca Cola 22, 91, 98

Competitive advantage 2224, 41, 50, 59, 60, 71, 72, 77, 78, 80, 8688, 90, 94, 95, 97, 98, 104106, 110, 122, 123, 172175, 188, 264, 267

Customer value proposition 72, 76

D

Data 22, 72, 75, 88, 89, 106, 107, 127129, 135, 174, 191, 196, 201, 204, 210, 215, 221, 227, 229, 237, 256, 257, 259, 262, 270

Deconstruction ...

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