CHAPTER 8
ENGAGEMENT
WHAT IT'S ALL ABOUT 
- What strategy engagement is
- Why it is important
- How to engage the organisation collaboratively
- Why engagement doesn't stop at the decision
- When a more collaborative approach is important
- Leadership and culture
In previous chapters much has been said about the concepts and tools involved in strategy-making, how the process must reflect the required level of ambition and precision and enable an objective analysis of the options. However, this will not suffice to create a successful strategy; the people involved in design and implementation must be emotionally engaged. This chapter explains why and how to ...
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