Introduction
Before delving into the story, allow me to share a moment of candor. I have had the great fortune of working closely with Herb Greenberg for over a quarter of a century. He has been a mentor, a business partner, and a friend. We wrote two books together (one a New York Times bestseller) and presented our findings at global conferences in Shanghai, London, Paris, Dublin, São Paolo, and Honolulu, among many others. When Herb appointed me president of his management consulting firm in January 2009, as the great recession hit us and our clients with a gale force, together we learned an enormous amount as we guided our company through its most challenging time. After realigning our strategy and creating even stronger bonds with our employees ...
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