CHAPTER 8MESSAGE
And he could sell. Man, he could sell.
—Walter Mossberg, October 5, 2011
At the Apple Music Event in October 2001, the first iPod was introduced. Here’s a three-minute excerpt from the nine-minute presentation.
The field we decided to do it in—the choice we made—was music. Now why music? Well, we love music. And it’s always good to do something you love. More importantly, music is a part of everyone’s life.
[slide, in room-sized format, on wall behind Steve: A part of everyone’s life (large target market)]
Everyone. Music’s been around forever. It will always be around, this is not a speculative market. And because it’s a part of everyone’s life, it’s a very large target market all around the world, it knows no boundaries. ...
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