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What would Steve Jobs do?

Book Description

Lead and Succeed Like the World’s Greatest Business Innovator

There’s no accounting for Steve Jobs’s mind. He just didn’t think the way the rest of the world does. Regarded by many as the most innovative and influential business leader of our time, Jobs was a visionary beyond compare. He was why Apple is Apple and everyone else is everyone else.

We can’t transform ourselves into Steve Jobs. How he put his ideas into action, however, was systematic, efficient, focused, and smart. And this you can do.

What Would Steve Jobs Do? presents the six-part business model Jobs applied to make Apple the most valuable publicly traded manufacturing corporation in the world and the global model for business excellence. While the results of this model can be profound, each step is something you can easily focus on with clarity and purpose:

Customer—Understand your customers so well that you know what they want more than they do.

Vision—Don’t stop thinking at “new product”; synthesize your ideas, products, and technologies around a specific game-changing customer issue.

Culture—Create an environment filled with people who consider “can’t” a bad word.

Product—Approach your product as something that can change the world— not just something to beat the competition or get a job done.

Message—Deliver a message so compelling that it becomes an extension of the product itself.

Personal Brand—Make people think constancy, promise, and trust when they think of you.

Steve Jobs was a true original. What we’ve all learned from him is incalculable. And what we can continue to learn from him will shape the world.

Transform your organization, recast your future, and do your part to redefine our world using the wisdom and foresight of the greatest business sage in generations.

Table of Contents

  1. Cover Page
  2. What would Steve Jobs do?
  3. Copyright Page
  4. Contents
  5. Introduction
    1. $380 Billion
    2. Anatomy of a Superstar
    3. The Core Idea
    4. A Road Map to Excellence
  6. Chapter 1 Born
    1. Early Adoption
    2. Open Circuit
    3. Enlightenment
    4. The Apple I, Almost a Computer
    5. Executek? Or Apple Computer?
    6. Rejection? So What: The Vision Gains Momentum
    7. From Genesis to Exodus
    8. A Mac in Every Household
  7. Chapter 2 Born Again
    1. What Came NeXT
    2. More Than a Toy Story
    3. Back to the Future: Steve Returns to Apple
    4. The Vision Gets a Soundtrack
    5. One-Button Success: The iPhone
    6. Putting It All Together: The iPad
    7. Against the Grain: Achieving Excellence in Retail
    8. “Unfortunately, That Day Has Come . . .”
  8. Chapter 3 Model
    1. All Leaders Are Tyrants
    2. Button-Down Definitions of Leadership
    3. A Different Drummer
    4. The “Tyrant” Part
    5. Rule Maker, Rule Breaker
    6. A Definition Steve Would Have Liked
    7. Achievement, Not Money and Power
    8. The Zen of Respect
    9. The Right Hand for the Left Hand
    10. The Steve Jobs Leadership Model
  9. Chapter 4 Customer
    1. A Decent Burial
    2. Faster Horses Don’t Matter
    3. There’s a “C” in Leadership
    4. Sensing Your Customers
    5. See the Customer
    6. See the Experience
    7. Be the Customer
    8. Should You Try This Yourself?
    9. Developing Your Own Customer Connectivity
    10. Vision: The Glue Connecting the Customer to Your Organization
  10. Chapter 5 Vision
    1. Not Invented Here—Just Made Perfect
    2. The Difference between Invention and Innovation
    3. What Is a Visionary?
    4. Can You Be a Visionary?
    5. What Is a Vision?
    6. Don’t Confuse Vision with a Mission
    7. Don’t Confuse Vision with Passion
    8. It’s All about Synthesis
  11. Chapter 6 Culture
    1. The Culture of Can Do
    2. “It’s More Fun to Be a Pirate Than to Join the Navy”
    3. “The System Is That There Is No System”
    4. “The Only Way to Do Great Work Is to Love What You Do”
    5. Keeping the Focus
  12. Chapter 7 Product
    1. Cool Air at the Summit
    2. “It’s Not a Phone, It’s a Platform”
    3. “Simple Can Be Harder Than Complex”
    4. Don’t Forget the Cool
  13. Chapter 8 Message
    1. Be the Face of Your Company
    2. Outside In
    3. The Message—Simple and Elegant
    4. Special Delivery
  14. Chapter 9 Brand
    1. Brand Essence
    2. On Developing a Personal Brand
    3. Personal Brand Matters
    4. Personal Brand, Company Brand
    5. Reaching the Summit
    6. The Legacy Lives On
  15. Index
  16. About the Author