What to Say When Things Get Tough: Business Communication Strategies for Winning People Over When They're Angry, Worried and Suspicious of

PREFACE

I recently celebrated my twentieth anniversary at the public relations firm where I work, Potomac Communications Group. We’re a full-service public relations firm and help many types of clients communicate many types of messages to different audiences. In doing so, we’ve learned that the most effective techniques vary widely, depending to a large degree on the amount of trust and credibility the client has with the audience it’s trying to reach. If we’re promoting a consumer product or a conference for business executives, launching a new company, designing a new website, marketing a new energy-efficiency technology, or promoting a new series of publications to an association’s membership, we can help our clients communicate as trusted ...