Chapter 7
THE CREDIBILITY GENDER GAP
The difference between men and women is that, if given the choice between saving the life of an infant or catching a fly ball, a woman will automatically choose to save the infant, without even considering if there’s a man on base.
Americans hold many biases when it comes to judging credibility. Research shows that when it comes to breaking through and winning people over in tough situations, one of the most important biases is gender.
Before you have a chance to say anything, angry, worried, and suspicious people begin to assess whether you are a trustworthy and credible person, based in part on whether you are a man or a woman. They can’t help it. Perceptions of the ...
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