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What They Didn't Teach You In Design School

Book Description

You'll appreciate this design career guide if:

  • You're a recent graduate and looking for a job as a designer
  • You want resume and interviewing advice, as well as tips for working in the design industry
  • You'd like to learn how to avoid common pitfalls of asserting yourself in the design industry
What They Didn't Teach You in Design School by Phil Cleaver provides advice on the stage from graduating, and getting into a studio and staying there as a valued designer, and explores best design practices. Though predominantly serving as a useful guide and bridge in the first year of your career as a designer, it should also be considered an essential tool that can be consulted when you're unsure of what to do next. Begin with the essentials of beginning your design career, like building your resume and portfolio, seeking out opportunities, and preparing for and securing interviews.

More than just helping you get a job, however, this career guide serves to help you succeed in whichever design position you land. Learn how to effectively work with other designers and your own clients, keep up to date with the industry, hone your business skills, and much more. From the day after graduation to the completion of your first year as a design professional, this career guide will help you stay on top of your game.

In What They Didn't Teach You in Design School you'll find:

  • 11 chapters covering topics ranging from software skills, print production, and designer relations, to good design practice, web skills, and working with external suppliers
  • Helpful design advice that you'll want to return to again and again
A word from the author:
"Working in a studio is hugely different from studying; this book is aimed at helping you through the transition and giving you the ammo to climb this massive new learning curve." --Phil Cleaver

Table of Contents

  1. Cover
  2. Title Page
  3. Contents
  4. Dedication
  5. Introduction
  6. 1. Getting through the door
    1. Your résumé
    2. Your portfolio
    3. Selecting your work
    4. What format?
    5. PDF portfolios
    6. How to get through the door
    7. E-mailing studios
    8. The importance of being proactive
    9. Ways to open the door
  7. 2. Interviews
    1. What to take and show
    2. Know the design company’s work
    3. What to wear
    4. Interview preparation
    5. The interview
    6. Ask the interviewer questions
    7. How to be remembered
    8. Internship
  8. 3. Rules of the game
    1. Grid systems
    2. Typesetting
    3. Fundamental rules of typography
    4. The importance of designing to the correct size
    5. The importance of designing with a pencil and paper
    6. Making professional presentations
    7. The color-matching system
  9. 4. Good design practice
    1. Logo design in black and white
    2. Time management
    3. Producing work under difficult circumstances
    4. The ability to juggle jobs
    5. The importance of checking your own work
    6. What to do when you first get a photograph
  10. 5. Designer relations
    1. Keeping up to date with the industry
    2. Experience : more important than grades
    3. How to design for designers
    4. Explaining visual ideas to non-visual people
    5. Managing client expectations
  11. 6. Software skills
    1. How to batch process images
    2. How to set up a style sheet
    3. How to set up masters in InDesign
    4. How to manage large volumes of text and images
    5. How to input ligatures
    6. Which file type for which job?
    7. When to use CMYK and RGB and their differences
    8. What program to use
    9. How large can you blow up a high res image?
    10. Saving PDF files, which formatting, and PDF markings
    11. When to retouch a photograph
    12. Scaling images
  12. 7. Print production
    1. How to write a print specification
    2. How to create an artwork for print
    3. How to package a file and deliver to the printer
    4. Resolution versus scale
    5. What is high res for print?
    6. How to use a color matching book
    7. The different print proofs and how to check them
  13. 8. Web skills
    1. The web design game
    2. Designing for the web
    3. How to think in pixels
    4. Application of fonts
    5. Wireframing
    6. SEO and alt tags
    7. Building with progressive enhancement
    8. Responsive web design
    9. The power of analytics
    10. Naming web files
    11. How to remove backgrounds from graphics
    12. Correct screen resolution for web page graphics
  14. 9. Working with external suppliers
    1. How to work with illustrators
    2. How to work with photographers
    3. How to brief creatives
    4. How to brief and liaise with printers
    5. The value of building these relationships
  15. 10. Business skills
    1. Basic marketing skills
    2. Writing proposals
    3. Invoicing
    4. The correct e-mail etiquette
    5. File all correspondence
    6. How to sell yourself and your ideas
    7. Dealing with clients
  16. 11. End matter
    1. Terminology and definitions
    2. Acknowledgments
    3. Who is this guy?
    4. Index
    5. About the author
  17. Copyright