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What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation by Gary Hamel

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2.1

DEFENDING INNOVATION

Hunkered down is the new normal. This is hardly surprising given that thousands of companies around the world are facing stagnant economies, hyper–efficient competitors, and tight–fisted customers. When you seem to be caught in a cycle of endless retrenchment, it can be hard to be optimistic—even if you believe the world is filled with more promise than peril. And if you're a champion of innovation, it's even harder to put on a happy face. If you're a mid–level VP, you've probably had a pet project gutted by some newly empowered bean counter. If you're a struggling entrepreneur, you may have had to lay off some key talent and cut expenses to the bone. And if you're a consultant who helps other folks to innovate, you may ...

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