CHAPTER 29
Manage by Objectives
LEARNING FROM
Gustav Mahler
The world premiere of the Symphony No. 8 in E-flat major by Gustav Mahler (1860–1911) in Munich on September 12, 1910, was a grandiose event involving no fewer than 1,030 people, including Mahler himself, who had no intention of letting anyone else conduct the first performance of the work. Yet Mahler’s symphonies only really became widely popular in concert halls and as records in the 1960s, during a veritable Mahler renaissance. One factor that prompted this resurgence in Mahler’s popularity was a speech given in Vienna, the “Wiener Rede,” in 1960 by Theodor W. Adorno, commemorating ...
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