5. Content Development

Most people would agree that the single most important component of training is content. It is possible to manage a training experience well, deliver it in nice facilities, and have entertaining and engaging instructors without good content. But at the end of the day, the reason learners take training is to consume content—that is, to learn!

Many professionals in the industry still say that “content is king.” We believe this is true. And we also believe that designing, creating, and delivering great content does not come solely through highly creative means. It comes through a number of best practices, or processes that, when done properly, can make a difference in good content becoming great content. These best practices ...

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