Chapter 17
You've Found Your WHAT. . .Now What?!
You were born to win. But to be a winner, you must plan to win, prepare to win, and expect to win.
—Hilary Hinton “Zig” Ziglar
Identifying your WHAT may bring you a sense of purpose more powerful than you could have ever imagined. Life without purpose is frightening, yet most people drift along directionless, going wherever the road happens to take them. Now that you've found your WHAT, your personal GPS resides at the forefront of your soul. It's there to call upon whenever you feel lost.
That said, it's unrealistic to instantly start a new career pursuing your WHAT. To bring your WHAT to fruition you'll need to:
- Identify your target market
- Nail your niche
- Create a winning game plan
- Begin a patient but steady transition
Your degree of fulfillment and success will largely depend on your ability to address each of these requirements. Let's take a closer look at how to identify your target market.
Find Those Who Are Waiting for You
Marketing success is a byproduct of micromarketing. No matter how tiny you believe your niche might be, there's probably sufficient demand to establish a thriving enterprise. Did you know that there are more than 100,000 people who identify themselves as left-handed quilters? Or that there are vendors who sell wigs for cats and dogs? Or that a decade-old sandwich that appeared to contain the image of the Virgin Mary sold for $28,000? Whoever your target audience is, they're ready and waiting for you to ...
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