Copyright 2006 Harvard Business School Publishing Corporation
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No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.
ISBN-13: 978-1-4221-0460-6
Library of Congress Cataloging-in-Publication Data
What is marketing?
2006021351 ...
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