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What I Didn't Learn in Business School: How Strategy Works in the Real World by Trish Gorman Clifford, Jay Barney

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— 6 —

A THOUGHTFUL WORKOUT

“Hello, Justin Campbell.”

“Hi, Justin. This is Ken McCombs. I just got off the phone with Livia. Apparently, you had lunch together today?”

“Yeah. We ran into each other.”

“Yes, that’s what she said. Listen, I usually would wait until we had a chance to talk in person, but her summary of your discussion raised some red flags for me. Do you have a couple minutes to chat?”

“Red flags? What do you mean?”

Ken began patiently. “I thought we had talked about the mixed motives of managers and the need for objectivity, how managers tend to stop seeking better answers once their analyses support their own preferred outcomes.”

“Right.”

“So, when Livia told me about your meeting with the VP of packaging, it sounded like you were ...

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