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What I Didn't Learn in Business School: How Strategy Works in the Real World by Trish Gorman Clifford, Jay Barney

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— 13 —

A SEAMLESS ARGUMENT

Livia had given each of us our marching orders, and since then we’d been working hard to complete our parts of the overall deck. I had completed most of my individual assignments relatively quickly—I found that while fiber and fabrics could be technically separated, most fiber firms manufactured their own fabric; the first nylon stockings were made and marketed by the company that invented nylon; and Zwanziger Fabrics had introduced a new fabric that sounded like Plastiwear, but that didn’t build on the same chemistry and seemed to HGS scientists like more of a marketing campaign than a fundamentally new technology.

Most of my time was spent with Gordon estimating the profitability of Plastiwear in several different ...

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