Praise for What Great Brands Do
“If, like me, you’ve never been a ‘brand person,’ let Denise Lee Yohn be your guide in building your brand into your business. Follow her principles, embrace her tools, and execute through every single thing you do. As she taught me, that’s what great brands do.”
—B. Joseph Pine II, coauthor, The Experience Economy and Authenticity
“While brands have become increasingly complex and challenging to manage, Denise has done a terrific job of breaking down what matters in building brands that don’t just thrive, but win.”
—Scott Davis, chief growth officer, Prophet, and author, Building the Brand-Driven Business
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