Getting Help (Chapter 11)
Instructions: Review the following ideas surrounding the recruitment of your stakeholders. Record the names of the individuals you will go to for help and what role you would like them to play. Then compose a scripting of exactly what you will say to each of them.
Dissonance versus harmony. Human beings view others in a manner that is consistent with our existing stereotypes (positive or negative). You have to improve 100 percent to get 10 percent credit.
Advertising. Your odds of success increase considerably if you ...
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