Ability to Tell Stories
I’m mesmerized by a good story well told. Good entrepreneurs communicate a kind of truth that resonates with customers and other stakeholders. I tend to repeat stories in which I can insert myself into the action. Great stories allow your vision and messages to be quickly understood and repeated. Everyone wants to be able to tell the story of the next great startup. It helps if the story hits you where you live.
I recently met an entrepreneur at a Shake Shack party in New York who told me a story about a smartphone app he was developing to track the number of days the phone owner spends in and out of New York City. People who live outside of New York but spend more than half the year in the city have a real issue. If they ...
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